Dan Furman's Desk
Sometimes The Best View Is From The Cheap Seats.
That’s Because You Can See the Entire Field.
The Problem with Facebook and Small Businesses
It's no surprise that a lot of small business owners are frustrated with Facebook. Basically, the big complaint is Facebook doesn't show their...
“Free Web Traffic” is a Myth
There is no such thing as "free" web traffic. So stop obsessing over it. Yes, SEO (Search Engine Optimization) is a thing. It's a powerful thing, in...
A Converting Website is Massively Powerful
There is almost nothing more powerful for your business in 2021 than a converting website. Today, everyone is online all the time, so a converting...
Always Double Check Your Email
Quick tip: When using a website's form, always double check the e-mail address you typed in. Seriously - I have used a form on my website for years....
Why I Don’t Date
Well, first of all, I'm married 20+ years, so any date is going to have to include Maryellen. But you probably guessed I'm not talking about that...
Web Copy Mistake – Preaching to the Choir
I write a lot of web copy. I've been doing it for 20 years now. This means I've written for old fixed-width HTML sites, and I saw the mad rush for...
Where Marketing is Headed – June 2020 Edition
We're right smack in the middle of the COVID-19 Pandemic, politics, and unrest. And in these last few months, marketing has changed drastically, and...
Be Who You Really Are
So I get a request to quote a job last week. Here's what the company says to me: We're an international product exporter with a presence on three...
Milkshakes and Copywriting
I’m stunned at how horribly bad the following example of copywriting is. Literally stunned… To tell this story properly, I need to mention...
Fresh Killed. A Marketing Story
This is an older post from my old www.clear-writing.com site that I always liked: I always say that we’re not all alike in terms of marketing. Just...