by Dan | Feb 14, 2021 | Business, Marketing, SEO
It’s no surprise that a lot of small business owners are frustrated with Facebook. Basically, the big complaint is Facebook doesn’t show their business posts to people who like their page. I understand the frustration (it happens to me too), but I also...
by Dan | Aug 1, 2020 | Business, Marketing, SEO, Website Conversion
There is no such thing as “free” web traffic. So stop obsessing over it. Yes, SEO (Search Engine Optimization) is a thing. It’s a powerful thing, in fact. If you can dominate the rankings, and get listed up high organically in a search, you will do...
by Dan | Jul 15, 2020 | Business, Marketing, Website Conversion
There is almost nothing more powerful for your business in 2021 than a converting website. Today, everyone is online all the time, so a converting website gives you an incredible advantage. Big company, small company, one-person company… whatever. A converting...
by Dan | Jul 9, 2020 | Business, Letter and E-mail Writing, Marketing
Quick tip: When using a website’s form, always double check the e-mail address you typed in. Seriously – I have used a form on my website for years. And I would say the amount of messages I get with a “bad” return e-mail address are about one...
by Dan | Jul 1, 2020 | Business, General Copywriting, Marketing, Website Conversion
Well, first of all, I’m married 20+ years, so any date is going to have to include Maryellen. But you probably guessed I’m not talking about that kind of dating. I don’t date my blog posts. There are a few reasons for that. The first reason is, dates...
by Dan | Jun 25, 2020 | Business, General Copywriting, Web Copy, Website Conversion
I write a lot of web copy. I’ve been doing it for 20 years now. This means I’ve written for old fixed-width HTML sites, and I saw the mad rush for every company to have a Flash-based site (and then the mad rush to trash it and fire Trevor, the 23 year old...