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Be Who You Really Are

Be Who You Really Are

So I get a request to quote a job last week. Here’s what the company says to me: We’re an international product exporter with a presence on three continents. We need web copy for our new site, which we hope to use to gain a foothold into new markets. Cool....
Milkshakes and Copywriting

Milkshakes and Copywriting

I’m stunned at how horribly bad the following example of copywriting is. Literally stunned… To tell this story properly, I need to mention milkshakes, and how much I like them (which is a lot.) I like everything about milkshakes, and I really like that neat mixer with...
Fresh Killed. A Marketing Story

Fresh Killed. A Marketing Story

This is an older post from my old www.clear-writing.com site that I always liked: I always say that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. Also, just because...